Market Research Quiz - CBSE Class 12 Business Studies
Free practice quiz: Market Research (CBSE Class 12 Business Studies). 18 multiple-choice questions with answers and explanations. Play online, no sign-up needed.
Play all 18 questions freeSample questions
What is market research primarily used for?
- To gather information about customers
- To increase production
- To lower costs
- To enhance employee satisfaction
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Answer: A. To gather information about customers
Market research is primarily used to understand customer preferences, needs, and behaviors, which helps businesses tailor their products and services.
A study that examines the purchasing behavior of different age groups is called a:
- Cross-sectional study
- Longitudinal study
- Case study
- Cohort study
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Answer: A. Cross-sectional study
A cross-sectional study analyzes data at a single point in time across different demographic segments, providing insights into purchasing behavior variations among age groups.
What is a market segmentation approach?
- Grouping customers based on demographics
- Analyzing competitor strategies
- Conducting price sensitivity tests
- Surveying customer preferences
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Answer: A. Grouping customers based on demographics
Market segmentation involves categorizing customers into groups based on shared characteristics such as demographics, which helps tailor marketing efforts effectively.
What is the purpose of a pilot study in market research?
- To finalize the budget
- To test the feasibility of research design
- To gather data from all participants
- To analyze statistical significance
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Answer: B. To test the feasibility of research design
A pilot study is a preliminary study that evaluates the feasibility, time, cost, and responsiveness involved in a planned market research project.
Which analysis method is often used to group similar products based on market research?
- Cluster analysis
- Descriptive analysis
- Inferential analysis
- Explanatory analysis
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Answer: A. Cluster analysis
Cluster analysis segments data into distinct groups based on characteristics, facilitating the understanding of how different products perform in the market.